Web
WordPress, PHP, GraphQL, JavaScript
Chapman’s Ice Cream is a beloved Canadian ice cream company known for its wide range of family-friendly products. The goal of the website redesign was to create a fun, kid-friendly site with plenty of vibrant swirls and delicious ice cream imagery. The new website also features an intuitive interface that allows visitors to easily find products, recipes, and read about Chapman’s history.
'Chapman's Near Me' user flow
A key technological feature of the site is its integration with Chapman’s product information system through a GraphQL API. This allows real-time updates to website product details such as nutritional information, ingredients, and descriptions. Whenever Chapman’s makes an update, the website automatically reflects those changes through utilizing GraphQL mutations.
Another important feature is the product search, which enables users to find Chapman’s products at nearby stores. Visitors can search by their current location or input a postal code to discover where specific ice cream products are available. The robust search function also allows users to explore products based on flavors or allergens making it easy for fans to find their favorites. The results get displayed on a google map with fun custom ice cream markers.
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